Breakout brand LØCI raises a £4 million seed round
British fashion brand LØCI launched in mid-2021 with a mission to build the most ethical and aspirational experience for the customer of today. Success for LØCI is as much about making an impact as focusing on revenues and brand desirability. The brand announced a £4 million seedround in December, as well as an investment from actor and environmentalist Leonardo DiCaprio to further LØCI’s impact-driven mission of redefining the sector.
CEO, and self-proclaimed industry outsider, Emmanuel Eribo states “for most consumer brands today, success is measured by sales and popularity. At LØCI, we believe that there is a third pillar that is just as important as these two, Impact. The greater the impact, the more successful we are. Today, it’sessential we do more than just make a fantastic product. We are here to change things. That’s why it’s always important for us to think differently, to swim against the tide.”
LØCI manufactures and sources all of its products in Europe, paying a premium for certified eco-materials, with each pair made using certified recycled ocean plastic. LØCI Donates 10% of online profits to wildlife conservation charities.
The announcement of an investment by Leonardo DiCaprio will enable the young, creative label to amplify its mission to a wider global audience, driving awareness and shining a light on the causes that matter while LØCI continues to make waves in the fashion industry.
“I am proud to be an investor in LØCI, a brand dedicated to minimizing its environmental impact, and centered around creating cruelty-free, ethical footwear.” said DiCaprio.
DiCaprio’s authenticity to the cause was key to the founding team. “Today, sustainability is one of themost used buzzwords,” says CMO, Philippe Homsy. “We want LØCI to cut through the noise and bejudged by our impact. Through education, innovation, and donations, we’ve built a business model that is driven by our passion. With Leo, we could not have hoped for a more genuine and committedpartner.”
LØCI is a bold reminder that a sleek aesthetic does not have to come at the cost of environmental ethics. This £4 million seed round comes after only 15 months since launch in mid-2021, during which the mission-driven brand has achieved seven figures in sales within its first year, expanding into twenty-six global markets and partnering with some of the world’s most notable retailers such as Bergdorf Goodman, Nordstrom and Neiman Marcus, to name a few.
LØCI is gearing up to democratize other verticals in fashion too. CEO Emmanuel Eribo adds, “LØCI is all about working with people who believe in our mission and see the world the way that we see it. It’s always been about more than footwear, we exist to make a difference and are delighted to have Leo on that journey with us.”
LØCI sneakers start at £140 and are available online at www.lociwear.com.
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Website: https://lociwear.com/
