Leveraging Technology for Scalability – How collectID Helped SONRA to Grow
Switzerland – collectID boosts the sales and growth of different brands and products by protecting them from the counterfeit market and extending the life of products in the secondary and tertiary markets. Using blockchain, NFC, and NFT technologies, the company digitalizes the products of brands. One such brand is SONRA, a sneaker brand based in Berlin, Germany. With the use of technology, the story can be told directly to the customers through the product and provide unique information and experiences to its product owners.
Adding a digital twin to a physical product increases the value and creates new opportunities for brands and their customers, such as unique loyalty programs. By unlocking their NFT, the end customer gets a bundle of bonus features such as presale rights and long-life membership. SONRA established direct communication and sales channels for 46% of its buyers. Being a young brand, SONRA had to face different challenges in the market, including limited brand awareness and authenticity concerns in the secondary market. Passionate enthusiasts of the brand often missed out on product releases due to high demand from resellers.
To help SONRA shoes cope with the challenges of the market, an encrypted collectID NFC tag was embedded into two sneaker models by the Berlin-based brand SONRA (SONRA proto Prickly Pear and SONRA Eisenhut) which can be scanned with any smartphone. With a simple scan, buyers verified the sneaker’s authenticity. The buyers could add it to their collection, which unlocked an engaging community contest for the owners. The participants were asked to showcase their passion for the brand in a creative format featuring the Eisenhut and Prickly Pear. Lucky owners were white-listed for the next release, meaning they were guaranteed access to purchase a pair despite every drop being sold out within minutes.
The creative user-generated content of collectID helped SONRA to increase its brand awareness authentically and credibly while giving community members a chance to become even more invested in their favorite brand. SONRA was able to turn its loyal customers into content-creating brand ambassadors. By equipping all subsequent SONRA sneakers with collectID technology, SONRA established a secure and tamper-proof product ecosystem that leaves no room for fakes. With the help of collectID, not only the brands but their customers also benefit.
Hikmet Sugoer, the founder of SONRA, said, “The start of the partnership with collectID was perfect. The SONRA “Prickly Pear” was sold out within minutes, and I was able to offer my community a unique experience. It whets my appetite for more, and I look forward to implementing the collectID technology for all SONRA sneakers.”
About collectID:
collectID patented technology offers a unique combination of NFC tags and blockchain to deliver the first fully secure product authenticity ecosystem by connecting the customers of brands directly to their products.
Media Contact
Company Name: CollectID
Contact Person: David
Email: Send Email
Address:AG Rietbergstrasse 33
City: Goldach 9403
Country: Switzerland
Website: https://collectid.io
