Ukrainian Jewelry Brand Grains de Verre Brings Bold, Eclectic Elegance to New York with First SoHo Pop-Up
Photo Courtesy: Grains de Verre
New York, NY – April 25, 2025 – Grains de Verre, the internationally recognized Ukrainian jewelry brand known for its bold, eclectic elegance, is making its New York debut with a month-long pop-up exhibition in SoHo. From May 1 to May 26, 2025, visitors will have the exclusive opportunity to explore the brand’s handcrafted collections at 456 West Broadway, immersing themselves in a space that reflects its philosophy of innovative design and personal expression.
A Global Brand with Ukrainian Roots
Founded by Rita Molchanova in Odesa, Ukraine, Grains de Verre has steadily gained acclaim for its dynamic and daring aesthetic. Drawing inspiration from architecture and nature, the brand creates jewelry that pushes the boundaries of traditional design, offering wearers pieces that feel bold and full of character.
Each design is handmade with an emphasis on strong, striking silhouettes and intricate details, designed to make a statement. Grains de Verre’s creations are not just accessories, but art pieces meant to stand out, express individuality, and celebrate strength.
What to Experience at the SoHo Pop-Up
The temporary space, hosted at CANVAS, a concept store, will serve as both a retail destination and an immersive experience, mirroring the brand’s unique identity. Highlights include:
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Full Showcase of Collections – Visitors can explore Grains de Verre’s signature and seasonal pieces, including rings, necklaces, earrings, and bracelets, each characterized by bold, sculptural designs and distinctive textures.
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Meet the Designer – Rita Molchanova will be present at select times to discuss her creative process, inspirations, and the stories behind her striking collections.
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An Immersive Atmosphere – The pop-up’s interior design will reflect the brand’s bold and eclectic aesthetic, with striking contrasts, raw materials, and a carefully curated space that amplifies the power and uniqueness of the jewelry.
Photo Courtesy: Grains de Verre
Why This Pop-Up Matters
New York’s fashion and design community has long embraced innovative, independent brands, making it the perfect city for Grains de Verre’s U.S. debut. The pop-up arrives at a time when consumers are increasingly seeking meaningful, one-of-a-kind designs over mass-produced fashion.
“Jewelry should be more than decoration—it should carry intention, memory, and personal significance,” says Molchanova. “This pop-up is an invitation to explore our designs in person, to touch the pieces, and to experience their true presence in a way that can’t be replicated online.”
Event Details
WHEN: May 1–26, 2025 Open daily, 11:00 AM – 7:00 PM
WHERE: CANVAS Concept Store 456 West Broadway, SoHo, New York City
ADMISSION: Free and open to the public
Photo Courtesy: Grains de Verre
About Grains de Verre
Since its founding, Grains de Verre has attracted a global following of artists, architects, and creatives who appreciate its bold approach to design. The brand’s name, which translates to “grains of glass,” reflects its philosophy—small, distinct elements that, when brought together, create something strong, radiant, and unforgettable.
With a presence in Kyiv, Paris, and now New York, Grains de Verre continues to expand its global reach while maintaining its commitment to exceptional craftsmanship and emotional authenticity.
For Media & Press Inquiries
Journalists and editors interested in interviewing Rita Molchanova, covering the pop-up, or requesting high-resolution images may contact: 929-729-1054
Media Contact
Company Name: Lado Agency
Contact Person: Lado
Email: Send Email
Phone: 929-729-1054
Country: United States
Website: http://lado.agency