Nevada News Reporter

Consumers line up for Apple’s new iPhones

Consumers line up for Apple’s new iPhones

The annual tech tradition of lining up outside Apple stores for the next iPhone resumed Friday, as consumers wait to snag the tech giant’s latest mobile devices: the iPhone 6S and 6S Plus. The new iPhones launched in 12 countries Friday, including the U.S. and China, a growing market for both Apple and other smartphone makers.

This year’s release introduced some subtle tweaks, including 3D Touch that gauges the pressure users apply to the touchscreen, a 12-megapixel, rear-facing camera and Live Photos to add animations to your images. Last week, Apple said the new smartphones are on pace to top last year’s record for opening weekend sales. Piper Jaffray analyst Gene Munster projects Apple will sell 12 to 13 million iPhones during its launch weekend.

“Customer response to the iPhone 6S and iPhone 6S Plus has been incredibly positive,” said Philip Schiller, Apple’s senior vice president of worldwide marketing, in a statement Friday. Sales of the 6S models should perform better “because of wider country availability early, especially China,” says Ian Fogg, director of mobile analysis at IHS Technology. “The biggest innovations that Apple has done have typically been on the S series. On the surface the product looks the same, but under the bonnet it’s totally different.”

S&P Capital IQ analyst Angelo Zino forecasts Apple will ship 76 million iPhones during the critical December quarter, up from 74.5 million the year before. At Apple’s flagship Fifth Avenue store in New York, an estimated few hundred people queued up to get their new iPhones, but the scene was more subdued than iPhone launches past, perhaps because the Pope was in town. Twenty-five year-old Lithuanian visual communication design student Justina Siciunaite was the first to get an iPhone at this particular store, specifically the new rose gold colored-6S. She did not trade in her existing 5S. And though she reserved her phone in advance, she got on line at 2 a.m. ET.


January 2018
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